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"KIMORA LEE SIMMONS RETURNS TO THE STYLE NETWORK FOR NEW SEASON OF "KIMORA: LIFE IN THE FAB LANE"
"Kimora: Life in the Fab Lane" Ranks as Style's Highest Rated Original Series in Network History..."
Los Angeles, February 20, 2008 The Style Network announces a second season pick-up for its hit reality series "Kimora: Life in the Fab Lane." With all-new half-hour episodes, the new season will continue its candid and entertaining look at the fabulous and frenetic life of model, mogul, mom Kimora Lee Simmons. The second season of "Kimora: Life in the Fab Lane" premieres Sunday, April 20 at 8 PM ET/PT, only on Style.
"Kimora is one of those amazing personalities people love to watch. From her role as a celebrity and successful CEO, to her extraordinary devotion to her children, Kimora's life is always entertaining and often inspiring," said Salaam Coleman Smith, Executive Vice President, The Style Network. "Style viewers have clearly fallen for Kimora and we're delighted to deliver an exciting new second season."
As Style's highest rated original series ever, the first season of "Kimora: Life in the Fab Lane" performed ahead of the network's primetime average by +105% among households and +150% among women 18-49 across its premieres. The series debuted August 5, 2007 on Style.
Shot on location in Los Angeles, Miami, New York and anywhere on the globe her business takes her, "Kimora: Life in the Fab Lane" once again brings viewers behind the closed doors of Kimora Lee Simmons' world. In addition to her most important job as mom to two adorable daughters Ming Lee and Aoki Lee, Kimora is faced with even more challenges this season as she takes on the new and expanded role of Creative Director of Phat Fashions, including the global brands Phat Farm and Baby Phat.
New episodes feature birthday parties, public appearances, ad campaign shoots and insider meetings at the Phat Fashions offices, among other behind-the-scenes action. Viewers witness the real Kimora while along the way getting to know her extended family and the "cast" of characters that inhabit her daily life.
How does Kimora balance her duties running a fashion empire with those of being a loving and attentive mother? What are the secrets of her style and success? How does she keep it all together? Tune-in to the second season of "Kimora: Life in the Fab Lane" (Sunday, April 20, on The Style Network) to find out.
"Kimora: Life in the Fab Lane" is a production of The Style Network and Stick Figure Productions. Steve Cantor (Stick Figure Productions), Carmen Mitcho (The Style Network) and Kimora Lee Simmons executive produce the series.
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