Male, 32, Los Angeles, CA
If your business is currently employed in selling group health insurance, the findings of a recent study may sound discouraging to you. Economic conditions have pressured employers into looking for every way to cut costs. Expenses incurred by providing group health benefits to employees are no exception. The study, conducted by the Kaiser family foundation and the Health Research & Educational Trust, has found that costs of health insurance to employees and their families have increased to over $13,000 annually with employers picking up about 80 percent of the tab. Premiums have also grown by 131 percent over the past few years, as opposed to 38 percent in the wage bill. Inflation over the same period was only 28 percent. Clearly, something has got to give.
Their survey for 2009 showed that more than 60 percent of businesses continued to provide employees with health insurance benefits and the smaller businesses surveyed were less likely to do so. Of the businesses providing health care, 36 percent had cut back costs in some form, either by reducing benefits or by increasing the financial burden on the employee. Moreover, 22 percent of the employees covered had to pay out at least $1000 before the insurance kicked in.
What are the immediate effects of these findings on your group health insurance business? Along with the obvious difficulties, these conditions also present a unique opportunity for resourceful agents. You should completely realign your existing sales and marketing strategy to squeeze out every bit of competitive advantage that you can garner. It is critical that you should project yourself as an expert consultant and advisor to employers as well as groups seeking health insurance. If you can get them to see you in this light instead of as a mere middleman working on a commission they are more likely to regard you as providing the best value for their money. This will considerably enhance your chances of being able to write the actual business.
As many employers are now going online to research their group insurance options, position yourself to take advantage of this transition to the Internet market. Some of them may be comparing their existing plans to whatever else is available to see if they are getting the best value. Still others may be totally ignorant and will need to be educated from scratch but would like to see how they can recruit and retain the best talent. We can provide you with high-quality leads that will enable you to contact these people in real-time when they are expecting your calls. This will put you in pole position to project yourself as the friendly and knowledgeable expert and to create a favorable first impression. Remember that first impressions are the strongest and the longest lasting.
Fill out our Registration Form now and we will be in touch with you to provide a concrete demonstration of how you can turn these challenges into opportunities. If you are looking for a package customized to your specific requirements, talk to one of our lead management specialists right now. Consumers are transitioning their purchasing decisions to the web for everything from real estate, to food, to insurance. Dont let your business get left behind.
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